ROI Calculator
ROI (Return on Investment) tells you how much profit you made compared to what you spent. Use it to evaluate marketing campaigns, inventory purchases, or new equipment.
How ROI is calculated
- Profit = Total Return Value − Investment Cost
- ROI (%) = (Profit ÷ Investment Cost) × 100
💡 Tip: For marketing ROI (ROAS), make sure your "Investment Cost" includes ad spend, and your "Return Value" is your gross margin, not just total revenue.